Creatively Innovative Copywriting
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  • Trendy Bambino – Website Marketing

    Posted on January 18th, 2013 Outstanding Ink No comments

    Trendy Bambino was looking for copy that would showcase her unique site featuring trendy, fun and affordable clothing for kids.

    Her catalog features cool clothing and accessories for kids that allow them to stand out in style, so I knew that I wanted to really play up the fashionista angle!

    Here are a few samples of website content and the Trendy Bambino “About Us” copy I wrote.


    ABOUT US

    Lights, Camera, Fashion!

    Trendy Bambino is a specially curated collection of affordable couture for kids. Your little one will be itching to “cat-walk”, toddle or crawl to every play date or family function in the stand-out fashions offered from this Toronto-based company.

    What began as owner Candice Pirali’s own belief that the modern infant deserves to show off their style (even if they don’t know their binky from their blankie yet) has grown to a thriving, one-stop shop for unique fashions.

    The Trendy Bambino approach to business offers the personal approach of an independent boutique with a carefully selected catalog and a convenient pick-up service for local shoppers. By sourcing items according to customer requests, Trendy Bambino also acts as a personal shopper of sorts, creating an extraordinary relationship with shoppers instead of simply selling to them.

    At Trendy Bambino, kids will never be too stylish for their shirts, skirts, or any of the other one-of-a-kind outfits that won’t break your budget. Equally modern and kid-friendly, Trendy Bambino will allow your little one to make a fashionable first impression and leave all the other kids goo-gooing and gaa-gaaing with envy.

    HOMEPAGE CONTENT
    Has your search for cute, stylish clothes turned into a quest of epic proportions?

    Trendy Bambino has come to the rescue! Fashion-hunting to uncover the latest one-of-a-kind treasures that won’t break your budget, Trendy Bambino is always hot on the trail of the latest in affordable kids couture.

    Click here – and let the adventure begin!

  • Free Tree Rewards – Website Marketing

    Posted on January 16th, 2013 Outstanding Ink No comments

    I was really excited to work with Free Tree Rewards. They were introducing a cool new concept in online shopping, where small online boutiques share virtual shelf-space and allow shoppers to use their accumulated Customer Loyalty points to shop at any of the stores (not just the one they earned their points at).

    I knew I wasn’t the only person who had a million reward program cards gathering dust in my wallet, and I wanted to help bring exposure to this cool new concept with some killer copy!

    Besides pitch letters to boutique owners as well as press contact, I wrote this straight-forward copy for users who visited the Free Tree Rewards website to give them a clear, concise picture of how the program worked.


     

    JOIN
    Your Free Tree Rewards account is a customer loyalty program with a bonus!
    – Free account with no hidden fees
    – Higher percentage of points than other rewards programs
    – Earn additional points by referring friends & participating shops, or becoming a Facebook fan

    Say goodbye to unused rewards points! See how easy it is to turn your accumulated points into free goods…

    BUY
    Get excited about shopping again with the Free Tree Rewards program!
    – Earn points with every purchase from a Free Tree Rewards partner shop
    – No limit to the number of points earned & points never expire
    – Different earning levels allow you to bank your points until you are ready to redeem them

    Find out how Free Tree Rewards makes it easy to earn MORE customer rewards than other loyalty programs…

    REDEEM
    Free Tree Rewards make your shopping dollars go further!
    – Redeem accumulated points for more goods
    – Use your points in ANY participating boutique, not just the one you earned them from
    – Shop within a community of eclectic, independently-owned specialty boutiques

    See how Free Tree Rewards puts the power back in your hands by letting you choose where you spend your earned points….

  • The Organic Backyard – Website Marketing

    Posted on January 16th, 2013 Outstanding Ink No comments

    The Organic Backyard came to me looking for fresh content for their new venture.

    I knew this would be a fun project to work on, because I would be able to play on the gardening/growing aspect and tie it back to the site launch.

    I put together some content for the splash page and the various info pages, which showed the step-by-step approach for potential customers.


    INDEX PAGE

    Whether you’re a newbie or a novice when it comes to gardening, you can enjoy the benefits of an organic lifestyle, no matter how green your thumb is.

    It doesn’t get more local than produce grown in your own vegetable patch. Joe will show you how easy it is to deliver fresh organic produce straight from your own private backyard farm directly to your family’s kitchen table.

    If your goal is to shop locally while maintaining a more organic lifestyle, let The Organic Backyard show you, in four easy steps, how you can grow enough fresh veggies to feed your entire family.

     

    ABOUT

    With an enthusiasm for gardening firmly planted within Joe as far back as childhood, it wasn’t long before this budding farmer’s passion began to thrive.

    By enthusiastically cultivating these first seeds of inspiration, and combining this drive with his passion for organic gardening, Joe is now flexing his green thumb in an exciting and innovative way that benefits the community at large.

    With a degree in Plant Biology and a Landscape Design Certificate, Joe is a first-class resource, ready to teach your family the benefits of owning your own organic farm.

    Utilizing his knowledge of plants, soil science, and organic growing methods, Farmer Joe’s customized four-step approach to creating, implementing, maintaining and enjoying an organic lifestyle will have you harvesting your own crop of healthful produce – right from your own backyard.

     

    PLAN

    It takes more than seeds and soil to make your garden grow, and Farmer Joe has a personalized plan built exclusively to suit your individual tastes.

    Whether you’ve got a plot of land or just a patch, Joe will schedule a personal consultation to survey your space and suggest the best sunlit place to plant your produce. After picking the spot, and arming himself with a comprehensive list of your family’s needs, your favorite veggies, and what will grow best in your area, Joe will put your new organic plan into action.

    Ready for Step Two? After laying the groundwork for your new organic lifestyle, let Farmer Joe BUILD the bountiful backyard garden you’ve been dreaming of.

     

    BUILD

    Now that Farmer Joe has laid the groundwork for your future backyard garden, it’s time to start building it.

    By constructing one or more weather-resistant, raised cedar beds, which can last from 15 to 20 years, Joe’s construction offers optimum drainage, a natural barrier to pests, and will give your garden a first-rate foundation from which to flourish.

    Using compost-rich soils and organic fertilizers, which are included in the cost of setting up your beds, your garden will begin to develop in nutrient-rich soil that is equal to that of years spent working and preparing the soil for growing.

    Ready for Step Three? You’ve sown the seeds of your own backyard farm – now it’s time to watch them GROW!

     

    GROW

    Not ready to get elbow-deep in dirt? Let Farmer Joe tend to your crops and bring the bounty of nature straight to your table in a basket ripe for the picking!

    With weekly visits to weed, prune, plant and maintain your backyard farm, Joe will utilize his horticultural background to ensure that your crop will be wholesome and plentiful.

    Throughout the growing season, Joe will also provide his support to you through reminder e-mails, tips and answers to your personal gardening questions, so you can learn how to care for and cultivate the best from your backyard farm.

    Ready for Step Four? Now that all the hard work is done, it’s time to sit back and ENJOY the fruits of your (and Joe’s!) labor.

     

    ENJOY

    It doesn’t get more local than growing produce in your own backyard farm. With a plentiful basket of ripe vegetables to enjoy, your family can rest assured, knowing exactly where your food comes from.

    Instead of driving to the local market, your family can feel a sense of pride in generating your own source of fresh, organic produce. And best of all, your efforts will reduce your impact on the environment by both growing local, pesticide-free vegetables and supporting Farmer Joe’s exciting new concept in the organic food movement.

    Nothing is more important than the health of your family. With Joe’s friendly and informed guidance, your own passion for homegrown organic vegetables will develop into a zest for life and nature that will benefit your family and your community.